SOBREMAR started the way most good things do—just an idea between friends.
Hey, we’re Alex, Paul & Simon. Three friends who’ve shared a lot of life together. Same hometown. Too many stupid ideas—and this one actually stuck.
After years of hanging out, laughing too loud and dreaming too big, we figured:
Let’s turn this into something. Let’s build a brand. SOBREMAR was born.
It all started in summer 2023.
We got our hands on a screen-printing machine, set it up in a basement, and printed the first SOBREMAR shirts by hand—just the three of us, figuring it out as we went. But we never really stopped...
Since day one, we’ve done everything ourselves.
Every piece, every design, every shoot, every post, the entire shop—built from scratch. Nothing outsourced, no shortcuts. Just time, effort, and a lot of YouTube tutorials. One year later, we dropped our first full collection. And of course, our friends have been the biggest supporters since day one—always helping, always showing up.
Big love & big kisses to all of you. You know who you are.
Now?
We’re more than thankful to see SOBREMAR showing up in real life—on the streets, at cafés, on people we’ve never met (yet).
That feeling? Bro.. unreal.
If you've ever worn a piece, tagged us, pulled up to a pop-up, or just told a friend—thank you. You're part of this.
This brand means the world to us.
And we’re just getting started.
If you’re reading this: thank you for being here!
Now we’re here. And we’re not done. We’ll keep moving, keep building, keep pushing.
Go out there and fuckin’ enjoy life. (sounds cheesy, I know.. but there's only one chance)
Love from us.
ALEX, PAUL & SIMON
SOBREMAR
